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The Impact of the Traditional Female Aesthetic Ideas on Visual Communication Design

  • Hongjiao Duan
  • Li Zhang
Conference paper
Part of the Advances in Intelligent and Soft Computing book series (AINSC, volume 161)

Abstract

The traditional Chinese culture stresses “harmony between man and heaven” and “combination of softness and hardness”, and a variety of visual expression techniques emerge one after another. The traditional female aesthetic ideas significantly influence the innovation of visual communication design, and provide more valuable design space for visual communication design.

Keywords

the traditional female aesthetic ideas visual communication design aesthetic ideas 

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References

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    Li, Y.Z., Lu, Y.: The history and aesthetics of visual communication design. Renmin university of China publishing house, Beijing (2000)Google Scholar
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    Wang, Y.: The principles of visual communication design. Higher Education Press, Beijing (2008)Google Scholar
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    Hu, J.: Aesthetics. Beijing University Press (2010)Google Scholar
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    Arnheima, R., Yao, T. (trans.): Visual Thinking. Sichuan People’s Publishing House (1998)Google Scholar
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    Liang, Y., Hu, X., Gong, C.P.: Aesthetic psychology of the Chinese people. Shandong People’s Publishing House (2002)Google Scholar

Copyright information

© Springer-Verlag GmbH Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Art designTianjin University of Technology, TJPUTianjinChina

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