The Impact of the Traditional Female Aesthetic Ideas on Visual Communication Design

  • Hongjiao Duan
  • Li Zhang
Conference paper
Part of the Advances in Intelligent and Soft Computing book series (AINSC, volume 161)


The traditional Chinese culture stresses “harmony between man and heaven” and “combination of softness and hardness”, and a variety of visual expression techniques emerge one after another. The traditional female aesthetic ideas significantly influence the innovation of visual communication design, and provide more valuable design space for visual communication design.


the traditional female aesthetic ideas visual communication design aesthetic ideas 


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Copyright information

© Springer-Verlag GmbH Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Art designTianjin University of Technology, TJPUTianjinChina

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