A Brief Analysis of Present Status and Development of Digital Corporate Image Design

Conference paper
Part of the Advances in Intelligent and Soft Computing book series (AINSC, volume 161)

Abstract

This paper puts emphasis on discussing the expansion of corporate image design in the background of the rapid development of digital technology, and looks ahead to the future development of diversification through analysing its important role in the development of modern enterprises.

Keywords

corporate image design digitalization network communication 

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References

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    Jian, M., Friedrich, S.: The era of picture——The theoretical analysis of visual culture communication. Fudan Press (October 2005) (in Chinese)Google Scholar

Copyright information

© Springer-Verlag GmbH Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Institute of Art and FashionTianjin Polytechnic UniversityTianjinChina

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