Garments Enterprise Pattern Analysis Used B2B2C

  • Zhengjia Rui
Conference paper
Part of the Advances in Intelligent and Soft Computing book series (AINSC, volume 161)


In the global economy under the pressure of the environment since 2009, stagnated the overall apparel industry, and commerce have emerged satisfactory trend, the growth rate is gratifying. In this case, the traditional garment enterprises began to explore new intensive business model. In fact, many companies have plans to enter the traditional clothing of fine details of e-commerce are among the manipulator. B2B2C model of e-commerce industry’s concerns caused, many experts believe that this is China’s economic system mode, more in line with national conditions, are more easily profitable model. Experts predict that by 2011 many of the traditional garment enterprises will complete their e-commerce services, the number of burst into the network marketing year, China’s apparel online shopping is expected to deal size will be more than 70 billion Yuan.


B2B2C Garment Operations e-commerce 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Zhou, J.: B2B2C - e-commerce businesses to make a profit. Taiyuan City Vocational College of Technology (1) (2006)Google Scholar
  2. 2.
    Duan, Y.P.: B2B2C platform for future models. E-commerce World (5) (2005)Google Scholar

Copyright information

© Springer-Verlag GmbH Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Institute of Art and FashionTianjin Polytechnic UniversityTianjinChina

Personalised recommendations