The Olympic Myth Macro Effect Mechanism Established by Internet Media Politics

  • Lu Huang
Conference paper
Part of the Advances in Intelligent and Soft Computing book series (AINSC, volume 161)


Check America’s public opinion strategy on Beijing Olympic, with two basic dissemination theoretical system, news agenda-setting (timeline) and overall promotion strategy (spatial axis), as the research lead. It is perceived that the behavior of American Internet Media Politics was steady. Recognition of a great America was shaped domestic and abroad. And the American style Olympic legend and myth tradition was continued and maintained. Review China’s public opinion strategy on Beijing Olympic, and examine the situation of Sino-America Internet Media Politics. It is perceived that the behavior of China’s Internet Media Politics fell short of expectations. China’s Internet Media Politics is, on a great deal of degree, influenced by western news review pattern and pre-assumed concept of value, insufficient of actively guiding the public opinion. Unveil the macro effect mechanism of Internet Media Politics’ construction of Olympic legends. And provide reference for the China Internet Media Politics practice on 2012 London Olympic Games.


Beijing Olympic Games 2012 London Olympic Games Internet Media Politics Olympic Myth the Impact of Public Opinion 


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Copyright information

© Springer-Verlag GmbH Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Department of Physical EducationHebei Polytechnic UniversityTangshanChina

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