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IBMM for Questionnaire Design Improvement

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Data Processing for the AHP/ANP

Part of the book series: Quantitative Management ((QUANT,volume 1))

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Abstract

Questionnaire survey is a commonly used way to collect opinions and views in AHP/ANP. However, many factors such as tedious design format, redundant content, long length etc, may lead to inconsistent comparison matrix for the decision problem. Invalid or bad results of a questionnaire survey may cause the decision makers to make wrong decision. Furthermore, in the AHP/ANP, the score items for a comparison matrix in a questionnaire increase drastically if there are more comparisons, which result in longer survey.

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Notes

  1. 1.

    Since ANP is a generalization of the AHP, and AHP is the special case of ANP, therefore, the improvement of questionnaire design in AHP by IBMM is only addressed in this Chapter.

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Kou, G., Ergu, D., Peng, Y., Shi, Y. (2013). IBMM for Questionnaire Design Improvement. In: Data Processing for the AHP/ANP. Quantitative Management, vol 1. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-29213-2_5

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