IBMM for Questionnaire Design Improvement

  • Gang Kou
  • Daji Ergu
  • Yi Peng
  • Yong Shi
Part of the Quantitative Management book series (QUANT, volume 1)


Questionnaire survey is a commonly used way to collect opinions and views in AHP/ANP. However, many factors such as tedious design format, redundant content, long length etc, may lead to inconsistent comparison matrix for the decision problem. Invalid or bad results of a questionnaire survey may cause the decision makers to make wrong decision. Furthermore, in the AHP/ANP, the score items for a comparison matrix in a questionnaire increase drastically if there are more comparisons, which result in longer survey.


Analytical Hierarchy Process Questionnaire Survey Score Item Comparison Matrix Design Format 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Gang Kou
    • 1
  • Daji Ergu
    • 2
  • Yi Peng
    • 1
  • Yong Shi
    • 3
  1. 1.School of Management and EconomicsUniversity of Electronic Science and Technology of ChinaChengduChina, People’s Republic
  2. 2.College of Electrical and Information EngineeringSouthwest University for NationalitiesChengduChina, People’s Republic
  3. 3.University of Nebraska at Omaha IS&TOmahaUSA

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