Brief Study on the Economic Value of Advertising in Great Sports Event
The paper, taking 2008 Beijing Olympic Games for example, elaborates current situation of sports advertising at home and abroad from macro perspective, and then has a research on sports advertising type and reciprocity between advertising and sports event. Sports advertising type is divided according to characteristics of advertising, which is convenient for sports advertising to study and summarize. Discussion on the economic value of sports advertising entailed in China’s sports event can better provide service for companies and their brands.
Keywordssports event Advertising brand economic value
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