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The Commercial Operation and Success Factors of Harry Potter in Information Era

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Information and Business Intelligence (IBI 2011)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 268))

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Abstract

Harry Potter is a series of seven fantasy novels written by the British author J. K. Rowling. It has become one of the cultural phenomena rapidly at the beginning of the 21st century. People usually contribute the success of Harry Potter to the mature commercial operations. However, the actual cultural phenomena cannot be controlled by anyone in the world. This paper has set forth in the novels and made deep explorations in the actual reasons for the success of Harry Potter. In the novels, it has filled with innocence, cooperation and optimism, which is highly consistent to the characters of soldiers. This has exactly verified that Harry Potter is an excellent work that explains the human nature, publicizes the lights of lives, and promotes justice and bears struggling spirit.

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References

  1. Wang, X.-Q.: “Harry Potter” from books to films: Dendroaspis times. Competitiveness 07 (2005)

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  2. Long, L., Rowling, J.K.: The mother of “Harry Potter” becomes the most influential woman in Britain[OL]. Xinlang Entertainment (October 12, 2010)

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  3. Rowling, J.K.: The mother of “Harry Potter used to think of committing suicide. Modern reports, Nanjing (March 24, 2008)

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Author information

Authors and Affiliations

  1. Department of Logistics Command, Xuzhou Air Force College, Jiangsu, Xuzhou, China, 221000

    Wei Zhang, Nian-wen Bai & Ying-ying Lv

Authors
  1. Wei Zhang
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  2. Nian-wen Bai
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  3. Ying-ying Lv
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Editor information

Editors and Affiliations

  1. Hunan Institute of Engineering, 88 Fuxing Dong Road, 411104, Xiangtan, Hunan, China

    Xilong Qu

  2. Shanghai Jiao Tong University, 800 Dongchuan Road, Dianxinqunlou 1-401, 200240, Shanghai, China

    Yuhang Yang

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© 2012 Springer-Verlag Berlin Heidelberg

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Zhang, W., Bai, Nw., Lv, Yy. (2012). The Commercial Operation and Success Factors of Harry Potter in Information Era. In: Qu, X., Yang, Y. (eds) Information and Business Intelligence. IBI 2011. Communications in Computer and Information Science, vol 268. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-29087-9_88

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  • DOI: https://doi.org/10.1007/978-3-642-29087-9_88

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-29086-2

  • Online ISBN: 978-3-642-29087-9

  • eBook Packages: Computer ScienceComputer Science (R0)

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