Agile Culture and Driving Change

From Dilbert to Googlers
  • Ángel Medinilla


In his 2001 book, Good to Great (Collins 2001), American business consultant Jim Collins presented a research done on 1,435 good and profitable companies over 40 years, trying to find those that systematically beat the average good companies, and found out 11 companies that exceeded their industries average results by at least three times – the average being 6.9 times greater than their market’s average – and they did it over 15 years in a row. Pretty impressive, if you ask me.


Change Process Early Adopter Corporate Culture Comfort Zone Leverage Point 
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Recommended Readings

  1. Collins J (2001) Good to great: why some companies make the leap…And others don’t. HarperBusiness, New YorkGoogle Scholar
  2. Collins J, Porras JI (1994) Built to last: successful habits of visionary companies. HarperBusiness, New YorkGoogle Scholar
  3. Denning S (2005) The leader’s guide to storytelling: mastering the art and discipline of business narrative. Jossey-Bass, San FranciscoGoogle Scholar
  4. Godin S (2008) Tribes: we need you to lead us. Portfolio Hardcover, New YorkGoogle Scholar
  5. Heat C, Heath D (2010) Switch: how to change things when change is hard. Crown Business, New YorkGoogle Scholar
  6. Hsieh T (2010) Delivering happiness: a path to profits, passion and purpose. Business Plus, New YorkGoogle Scholar
  7. Logan D, King J, Fischer-Wright H (2008) Tribal leadership: leveraging natural groups to build a thriving organization. Harper Business, New YorkGoogle Scholar
  8. Manns ML, Rising L (2004) Fearless change: patterns for introducing new ideas. Addison-Wesley Educational Publishers Inc, LondonGoogle Scholar
  9. Moore G (1991) Crossing the chasm: marketing and selling high-tech products to mainstream customers. Harper Business Essentials, New YorkGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Ángel Medinilla
    • 1
  1. 1.ProyectalisSevilleSpain

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