What Social Media Are Doing and Where They Are Taking Us

  • Robert G. Picard
Part of the Media Business and Innovation book series (MEDIA)


Social media are inextricably altering how we individuals, organizations and enterprises communicate. We use them to convey information and thoughts about the trivial and the momentous occurrences in our lives, our communities, and society, to share our thoughts, hopes, and wishes, and to access and share information about products, services, companies and organizations.


Social Network Social Medium Interpersonal Communication Material World Marketing Capability 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.Reuters InstituteUniversity of OxfordOxfordUK

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