Multimedia Strategies for FM Radio Stations in Moscow
Multimedia platforms in the Moscow radio stations in FM spectrum are on absolutely different stages of development.
Implementation of multimedia is the result of not spontaneous, but strategic process.
We can reasonably say that the active use of multimedia technologies and features can significantly increase the audience of radio web sites and, apparently, the audience of radio stations themselves.
A positive financial effect of implementing multimedia strategies can be obtained—that was confirmed by radio stations during our research.
The importance of multimedia is recognized by representatives of professional Russian radio community, and it leads to creating special strategic plans of development.
The current level of implementing new methods of media management on the basis of convergence in the offices of Moscow radio stations cannot be considered high. But in the near future, this should become if not generally used practice, then at least a little more widespread one.
KeywordsVideo Content Radio Station Radio Broadcasting Multimedia Technology Editorial Office
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