A Virtual Selling Agent Which Is Proactive and Adaptive

  • Fabien Delecroix
  • Maxime Morge
  • Jean-Christophe Routier
Part of the Advances in Intelligent and Soft Computing book series (AINSC, volume 155)


In this paper, we claim that the online selling process can be improved if the experience of the customer is closer to the one in a retailing store. For this purpose, we aim at providing a virtual selling agent that is proactive and adaptive. Our proactive dialogical agent initiates the dialogue, uses marketing strategies and drives the inquiring process for collecting information in order to make relevant proposals. Moreover, our virtual seller is adaptive since she is able to adjust her behaviour according to the buyer profile.


Predicate Symbol Agent Communication Language Persuasion Dialogue Conversational Agent Embody Automate Agent 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Fabien Delecroix
    • 1
  • Maxime Morge
    • 1
  • Jean-Christophe Routier
    • 1
  1. 1.SMAC teamLaboratoire d’Informatique Fondamentale de LilleVilleneuve d’Ascq cedexFrance

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