An Immersion into a Multi-agent Store Simulation
Introduction: An Interaction-Based Simulation
FORMAT-STORE is a Serious Game (SG) in 3d designed in collaboration with the game studio Idées-3Com and the business school ENACO, aimed at training undergraduate students to the management of a convenience store and customer relationship. In FORMAT-STORE, the learner is immersed in a virtual replica of a store populated by artificial customers, so as to practice daily activities of a salesperson. Immersive SG raise specific issues as explained in . An Interaction-Oriented approach such as IODA  offers a particularly convenient way to address the multiple problems of such a SG simultaneously.
KeywordsConvenience Store Game Manager Shopping List Agent Family Virtual Store
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