A Virtual Selling Agent Which Is Proactive and Adaptive: Demonstration
In this demonstration, we bring the online selling process closer to the customer experience in a retailing store. For this purpose, we demonstrate a virtual selling agent that is proactive and adaptive. Our proactive dialogical agent initiates the dialogue and drives the inquiring process for collecting information in order to make relevant proposals. Moreover, we will see that our virtual seller is adaptive since she is able to adjust her behaviour according to the buyer profile.
KeywordsMarketing Strategy Retailing Store Customer Experience Agent Architecture Agent Platform
Unable to display preview. Download preview PDF.
- 1.Delecroix, F., Morge, M., Routier, J.C.: A virtual selling agent which is proactive and adaptive. In: Demazeau, Y., et al. (eds.) Advances on PAAMS. AISC, vol. 155, pp. 233–236. Springer, Heidelberg (2012)Google Scholar