Abstract
The growing popularity of Web based social networks has given rise to the need to build trust communities that inspire members to share their experiences, feelings and opinions in an open and honest way. In this paper, we propose a framework for building trust communities in social networks using social trust. We first introduce the concept of social trust and social capital, and describe the role they play in building trust communities. We then define a social trust model for social networks and the corresponding recommender system for building trust communities in social networks. The novel idea behind our social trust model is that we introduce the concept of engagement trust and combine it with popularity trust to derive a social trust of the community as well as of individual members in the community.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Berry, L.L.: Cultivating Service Brand Equity. Journal of Academy of Marketing Science 28(1), 128–137 (2000)
Bertino, E., Ferrari, E., Squicciarini, A.C.: Trust-X: A peer-to-peer framework for trust establishment. IEEE Transaction on Knowledge and Data Engineering 16(7), 827–842 (2004)
Buskens, V.: The social structure of trust. Social Networks 20(3), 265–289 (1998)
Caverlee, J., Liu, L., Webb, S.: Socialtrust: tamper-resilient trust establishment in online communities. In: Proceedings of ACM/IEEE Joint Conference on Digital Libraries, pp. 104–114 (2008)
Caverlee, J., Liu, L., Webb, S.: The SocialTrust framework for trusted social information management: Architecture and algorithms. Information Sciences 180(1), 95–112 (2010)
Chen, M., Singh, J.P.: Computing and using reputations for internet ratings. In: Proceedings of ACM Conference on Electronic Commerce, pp. 154–162 (2001)
Dumouchel, P.: Trust as an Action. European Journal of Sociology 46, 417–428 (2005)
Dwyer, C., Hiltz, S.R., Passerini, K.: Trust and privacy concern within social networking sites: A comparison of Facebook and MySpace. In: Proceedings of Americas Conference on Information Systems, AMCIS (2007)
Golbeck, J.: The dynamics of Web-based social networks: Membership, relationships, and change. First Monday 12(11) (2007)
Golbeck, J., Parsia, B., Hendler, J.: Trust Networks on the Semantic Web. In: Klusch, M., Omicini, A., Ossowski, S., Laamanen, H. (eds.) CIA 2003. LNCS (LNAI), vol. 2782, pp. 238–249. Springer, Heidelberg (2003)
Hess, C.: Trust-Based Recommendations for Publications A Multi-Layer Network Approach. IEEE Technical Committee on Digital Libraries Bulletin 2(2) (2006)
Jøsang, A.: The Beta Reputation System. In: Proceedings of 15th Bled Electronic Commerce Conference e-Reality: Constructing the e-Economy Bled, Slovenia, June 17-19 (2002)
Liu, H., Lim, E.-P., Lauw, H.W., Le, M.-T., Sun, A., Srivastava, J., Kim, Y.A.: Predicting trusts among users of online communities: an epinions case study. In: Proceedings of the 9th ACM Conference on Electronic Commerce, pp. 310–319 (2008)
Malik, Z., Bouguettaya, A.: Reputation bootstrapping for trust establishment among web services. IEEE Internet Computing 13(1), 40–47 (2009)
Mika, P.: Social Networks and the Semantic Web. Springer, Heidelberg (2007)
OHara, K., Hall, W.: Trust on the web: Some web science research challenge. E-Journal on the Knowledge Society 7 (2008)
Paldam, M.: Social Capital: One or Many? Definition and Measurement. Journal of Economic Surveys 14(5) (2000)
Resnick, P., Kuwabara, K., Zeckhauser, R., Friedman, E.: Reputation systems. Communication of the ACM 43(12), 45–48 (2000)
Rotter, J.B.: A new scale for the measurement of interpersonal trust. Journal of Personality 35(4), 651–665 (1967)
Rousseau, D.M., Sitkin, S.B., Burt, R.S., Camerer, C.: Not so different after all: a cross-discipline view of trust. Academy of Management Review 23(3), 393–404 (1998)
Trifunovic, S., Legendre, F., Anastasiades, C.: Social trust in opportunistic networks. In: Proceedings of 2010 INFOCOM IEEE Conference on Computer Communications Workshops, pp. 1–6 (2010)
Vigas, F.B., Donath, J.: Social network visualization: can we go beyond the graph? In: Proceeding on the workshop on Social Networks for Design and Analysis: Using Network Information in CSCW (2004), pp. 6–10 (2004)
Walter, F.E., Battiston, S., Schweitzer, F.: Personalised and dynamic trust in social networks. In: Proceedings of the Third ACM Conference on Recommender Systems, RecSys 2009, pp. 197–204. ACM, New York (2009)
Young, A.L., Quan-Haase, A.: Information revelation and internet privacy concerns on social network sites: a case study of facebook. In: Proceedings of the International Conference on Communities and Technologies, pp. 265–274 (2009)
Zarghami, A., Fazeli, S., Dokoohaki, N., Matskin, M.: Social trust-aware recommendation system: A t-index approach. In: Proceedings of the 2009 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology, pp. 85–90 (2009)
Gilbert, E., Karahalios, K.: Predicting tie strength with social media. In: Proceedings of the 27th International Conference on Human Factors in Computing Systems (CHI 2009), pp. 211–220 (2009)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Nepal, S., Sherchan, W., Paris, C. (2012). Building Trust Communities Using Social Trust. In: Ardissono, L., Kuflik, T. (eds) Advances in User Modeling. UMAP 2011. Lecture Notes in Computer Science, vol 7138. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-28509-7_23
Download citation
DOI: https://doi.org/10.1007/978-3-642-28509-7_23
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-28508-0
Online ISBN: 978-3-642-28509-7
eBook Packages: Computer ScienceComputer Science (R0)