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Selection and Satisfaction of Customers Attitude to Restaurants in Taoyuan International Airport of Taiwan

Part of the Advances in Intelligent and Soft Computing book series (AINSC, volume 146)

Abstract

The research targets were customers who dine in Terminal 2 of Taoyuan International Airport in Taiwan. The research findings on the restaurants in Taoyuan International Airport can serve as references to the Taiwan government and related companies. The results reveal that consumers’ dining motives influence dining preference selection and those arrive at the airport with different purposes would select different types of airport restaurants. The findings indicate that the some factors of consumers’ dining motives and airport dining preference selection would influence their satisfaction.

Keywords

Customers attitude Selection Satisfaction 

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Copyright information

© Springer-Verlag GmbH Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Department of Tourism and Leisure ManagementVanung UniversityTao-YuanTaiwan, R.O.C.

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