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Introduction

  • Melanie Moll
Chapter
Part of the Quintessence Series book series (QUINT)

Abstract

If you think that intercultural business communication is free from human reaction and emotion, think again. A great fallacy that we often carry with us is the notion that business communication deals only with facts, and therefore is somehow more rational or less subjective than ordinary intercultural communication. All communication is tied, in one way or another, to human factors; as we shall see throughout this book, our humanity is the essence of communication. Business communication is no exception. The added complexity of intercultural variables simply increases the chances of misunderstanding or misinterpretation in our business communications.

Keywords

Cultural Communication Cultural Pattern Communicative Competence Intercultural Communication Shared Practice 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.GossauSwitzerland

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