Principles and Value of Cultural Design

  • Yunhe Pan
Part of the Advanced Topics in Science and Technology in China book series (ATSTC)


Besides their individual functional use, design works have three approaches to attract viewers:
  • Firstly feelings: Feelings are the first element to attract people. Though it is a superficial element, feelings are the bridge and gate to guide further successful cognition. People will become interested and continue their cognition process only when design works have a visual impact formed by elements like aesthetic perception and novelty.

  • Secondly emotions: Emotions are activated by feeling and enforced by memory and imagination. With the activation and enforcement of different emotions, our cognition of a certain work also evolves from the noticing stage and the stage of getting interested to the liking or disliking stage.

  • Thirdly uderstanding: Understanding is formed by psychological activities like analyzing, synthesizing, comparing, judging and reasoning. From superficial appearance to inner essence, understanding manages to grasp the nature of something. To achieve understanding, we need the joint participation of previous experience and knowledge, interaction between image and language and cooperation between emotion and logic. Feelings and emotions need to be consolidated or corrected as a result of understanding.


National Culture Cultural Element Unique Resource Cultural Design Aesthetic Perception 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. Li, Y.Y. Folk Toys. China Light Industry Press, 2005Google Scholar
  2. The Graduation Class of 2001 and Faculty of the Department of Industrial Design of Shih Chien University: World Wide Window, 2001Google Scholar
  3. Wang, H. Decoration and Folk Art. Chongqing Press, 2003Google Scholar
  4. Wang, J.H. Folk Silver Accessories. China Light Industry Press, 2005Google Scholar
  5. Yuan, J.Y. Traditional Chinese Costumes. Foreign Languages Press, 2000Google Scholar
  6. Zhang, Y.D. (ed.) Shu Fa Zi Hai. New Times Press, 2007Google Scholar

Copyright information

© Zhejiang University Press, Hangzhou and Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Yunhe Pan
    • 1
  1. 1.College of Computer Science and TechnologyZhejiang UniversityHangzhouChina

Personalised recommendations