Abstract
Customer segmentation is one of the important research topics of customer relationship management. Through analysis of the information on retail customers, an evaluation indicators system is provided based on CLV. According to the customer segmentation of results, customer characteristics of each type and the corresponding customer marketing strategy are analyzed in detail, so as to provide support for the banks conducting objective evaluations and segmentations of retail customers’ value, promoting optimal allocation of resources.
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© 2012 Springer-Verlag Berlin Heidelberg
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Wang, X., Liu, L. (2012). Customer Segmentation and Marketing Strategy of Commercial Banks Based on CLV. In: Zhang, T. (eds) Instrumentation, Measurement, Circuits and Systems. Advances in Intelligent and Soft Computing, vol 127. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-27334-6_30
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DOI: https://doi.org/10.1007/978-3-642-27334-6_30
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-27333-9
Online ISBN: 978-3-642-27334-6
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