The Connected Home: From Market Barriers to Business Model Solutions

  • Malgorzata Ciesielska
  • Feng Li
Part of the IFIP Advances in Information and Communication Technology book series (IFIPAICT, volume 353)


The market for the connected homes is still immature, and there is a considerable confusion about the possible ways of their market development. Basing on a systematic review of previous studies, we analyse nine main reasons why the connected home market has so far failed to take off. We conclude that consumer misperceptions, lack of knowledge as well as the closed system architecture by most providers are the key barriers to their large-scale development. We suggest that overcoming those barriers is possible by referring them to business model building blocks.


connected home smart home market barriers business model interoperability communication protocols standardisation 


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Copyright information

© International Federation for Information Processing 2011

Authors and Affiliations

  • Malgorzata Ciesielska
    • 1
  • Feng Li
    • 1
  1. 1.RCUK Digital Economy Research Hub on Social Inclusion through the Digital, Economy (SiDE)Newcastle University Business SchoolUnited Kingdom

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