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A Case Study on Korean Wave: Focused on K-POP Concert by Korean Idol Group in Paris, June 2011

  • Hyunhee Cha
  • Seongmook Kim
Part of the Communications in Computer and Information Science book series (CCIS, volume 263)

Abstract

The study dealt with Korean Wave focusing on K-POP and analyzed its success factors, the changes in Korean Wave and the future directions for development. Also the study has compared the results of the idol groups’ performance, held by SM Entertainment in June 2011 in Paris, and the perspective of Korean and French media. Key reasons were examined to analyze what led K-POP to play a crucial part in spreading the Korean Wave: The expansion of the age of its takers ranging from teens to females in their 20s; the fusion of a variety of cultural elements including oriental dance and occidental pop; the systematic system of idol training; marketing activities based on social media, etc.

For the expansion of Korean Wave including K-POP and its successful positioning in the world market, there are several suggestions to make which are inventing the differentiated contents and highly appealing stories, approaching the local customers while considering local features, operating co-marketing with other cultural products.

Keywords

Social Media K-POP Korean Wave Idol Group 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Hyunhee Cha
    • 1
  • Seongmook Kim
    • 2
  1. 1.Department of Broadcasting, Visual and Performing ArtsJeongHwa Arts UniversityKorea
  2. 2.Graduate School of IT PolicySeoul National University of Science and TechnologyKorea

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