Abstract
In order to solve the problem of B2C E-commerce website quality evaluation, the paper establishes an evaluation method based on Analytic Hierarchy Process and fuzzy comprehensive evaluation. Firstly, the paper describes the importance of website quality and builds a quality evaluation indexs system. Secondly, it determines indexs weight by using Analytic Hierarchy Process. Thirdly, the fuzzy comprehensive evaluation method is used to establish the B2C website quality evaluation model. Finally, according to questionnaires, the paper use the model to evaluate two B2C websites in Guangxi province, the case studies not only prove the rationality and scientificity of the evaluation model, but also put forward some proposals of website development.
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© 2012 Springer-Verlag Berlin Heidelberg
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Hou, Z. (2012). Quality Evaluation Model Study of B2C E-Commerce Website. In: Zeng, D. (eds) Advances in Control and Communication. Lecture Notes in Electrical Engineering, vol 137. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-26007-0_6
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DOI: https://doi.org/10.1007/978-3-642-26007-0_6
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Publisher Name: Springer, Berlin, Heidelberg
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Online ISBN: 978-3-642-26007-0
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