Development of Net-Surfer Culture and On-Line Marketing

  • Huajun Yu
  • Junwu Chai
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 127)


Internet offer a broad and convenient information communication network for people. With the rapid development of internet, net-surfer culture is undergoing great changes. Meantime, on-line marketing infuse traditional marketing with fresh blood also. In this paper, we research into net-surfer culture and analyze the structural, behavioral and psychological characteristic of net-surfer. Then we put forward some new ideas for on-line marketing, and discuss the development of on-line marketing in future.


Social Networking Site Information Tool Online Marketing Traditional Marketing International Market Review 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag GmbH Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.School of Management and EconomicsUniversity of Electronic Science and TechnologyChengduChina

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