Discover the Used Innovativeness of the Early Adopters

  • Chao-Fu Hong
  • Chien-Jen Huang
  • Tzu-Fu Chiu
  • Hsiao-Fang Yang
  • Mu-Hua Lin
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6797)


From the innovative diffusion theory, it is known that the early adopters have the characteristic of being liable to accept new products and generate new value from using new products. Through their social networks, they also transmit information about new products to the early majority. Moreover, from the use and gratification theory, if a new product provides users with usability of information, social value or entertainment, it is likely that this new product will be accepted because users’ physical/mental need is fulfilled. Based on the above two principles, this study thereby develop a Human-Computing Grounded System. Expert first divides data as technical specification or value induced by early adopters, grounded theory analysis is then performed interactively. Results in this study indicate the new value induced by early adopters using new products which supported by new technology embedded in the new product. Meanwhile, inferred from the use and gratification theory, it is easier for the majority to accept a new product if this product offers more new values. By integrating multi-type of values conceived by the early adopters, our research model shows that indeed products with more and new values attract more majority.


Innovation Diffusion Chasm Qualitative Chance Discovery Rare Associative Analysis 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Chao-Fu Hong
    • 1
  • Chien-Jen Huang
    • 1
  • Tzu-Fu Chiu
    • 2
  • Hsiao-Fang Yang
    • 3
  • Mu-Hua Lin
    • 3
  1. 1.Department of Information ManagementAletheia UniversityNew Taipei CityTaiwan R.O.C.
  2. 2.Department of Industrial Management and Enterprise InformationAletheia UniversityNew Taipei CityTaiwan R.O.C.
  3. 3.Department of Management Information SystemsNational Chengchi UniversityTaipei CityTaiwan R.O.C.

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