Evidence-Based Guidelines for Innovators’ Marketplace
We have tested out the Innovators’ Market Game using several different types of players. For example, in some games, all the players were from our School of Engineering (The University of Tokyo), while in others, the players consisted of students from across multiple disciplines (engineering, economics, law, etc.), or business people from multiple sections of a company (research, product design/development, marketing, etc.). We also tried open games where students and business people joined anonymously.
KeywordsBusiness People Game Board Cognitive Empathy Market Game Combine Idea
- Nishihara Y, Ohsawa Y (2010) Communication analysis on innovators market game. In: Proceedings on the 11th international symposium on knowledge systems sciences (KSS2010), Xian Jiaotong UniversityGoogle Scholar
- Ohsawa Y, Nishihara Y (2009) Niche of idea activations as source of social creativity. In: Proceedings of the 2009 IEEE international conference on systems, man, and cybernetics (SMC2009), Texas. IEEE Press, Piscataway, pp 1704–1709Google Scholar