A Literature Review of Factors Influencing Women’s Motivations and Behaviors of Sports Lottery Purchase

  • Tang Zhengyan
  • Wang Bin
Conference paper
Part of the Advances in Intelligent and Soft Computing book series (AINSC, volume 117)


National Lottery is becoming a widely leisure activity in contemporary China. In order to meet this trend, more and more researches have been conducted on this issue. In particular, most of the researches focused on the whole lottery purchasers or the gambling behavior of male or pathology groups. However, related female researches are inadequate in this field. Meanwhile, abroad relevant studies have limited use of reference to china’s women National lottery purchasers’ study. The paper will analyze Chinese and overseas studies of lottery purchasers psychology and behavior in order to find the way to help developing the relevant research in China. Furthermore, the further study on Sales Plan of Consumer Market will be concerned.


Female psychology of lottery purchase influential factor 


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Copyright information

© Springer Science+Business Media Dordrecht 2012

Authors and Affiliations

  1. 1.School of Physical EducationHuazhong Normal UniversityWuhanChina

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