Sampling Frames for Telephone Surveys in Europe

  • Christiane Heckel
  • Kathrin Wiese
Chapter

Introduction

When drawing samples, transnational market research surveys face the key problem of how to apply equivalent standards using the available sampling frames. In contrast to scientific research, which is often allowed to draw samples from the population registers (Häder et al. 2009: 184), commercial research has to rely on sources that are available to the general public. From the point of view of market research, the fundamental considerations concerning “workable and equivalent sampling strategies” need to be extended by the dimensions of their being “accessible and available in the first place”.

Keywords

Mobile Phone Sampling Frame Phone Number Private Household European Social Survey 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Arbeitsgemeinschaft media-Analyse e.V., Media-Micro-Census GmbH, ma 2010 Tageszeitungsdatensatz, Universe: German-speaking population above the age of 14 years in private households at main place of residenceGoogle Scholar
  2. European Commission. eCommunications household survey: The results of a special Eurobarometer survey - Spezial-Eurobarometer 249 (July 2006), http://ec.europa.eu/public_opinion/archives/eb_special_260_240_en.htm
  3. European Commission. 15th Progress Report on the Single European Electronic Communications Market, Staff Working document (2009), http://ec.europa.eu/information_society/policy/ecomm/library/communications_reports/annualreports/15th/index_en.htm
  4. European Commission, Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions, Progress Report on The Single European Electronic Communications Market (15th Report), (COM(2010) 253) (2010)Google Scholar
  5. European Commission. eCommunications household survey: The results of a special Eurobarometer survey - Spezial-Eurobarometer 335 (October 2010), http://ec.europa.eu/public_opinion/archives/eb_special_339_320_en.htm
  6. Gabler, S., Schürle, J.: Zur Stabilität des Gabler-Häder-Auswahlrahmens (On the stability of the Gabler-Häder selection frame). In: Telefonstichproben, Methodische Innovationen und Anwendungen in Deutschland, pp. 59–67. Waxmann, Münster (2002)Google Scholar
  7. Häder, S., Ganninger, M., Gabler, S.: Die Stichprobenziehung für den European Social Survey: Prinzipien und Ergebnisse (The sampling for the European Social Survey: Principles and results). In: Weichbold, M., et al. (eds.) Umfrageforschung 2009, pp. 181–193 (2009)Google Scholar
  8. International Telecommunication Union. Yearbook of statistics, Telecommunication/ICT Indicators, Chronological Time Series 1999-2008. International Telecommunication Unioun, Geneva (2009)Google Scholar
  9. International Telecommunication Union. In: Information Society Statistical Profiles 2009, Europe, v1.0. International Telecommunication Union, Geneva (2009)Google Scholar
  10. MACH Consumer. Analysis by DemoSCOPE - WEMF AG (2009), MACH Consumer 2009-2 - Potentialanalyse, Universe: Residential population of Switzerland above the age of 14 in private households, adequately assimilated to the official language(s) in the district of residence, mobile phone ownership (February 2009)Google Scholar
  11. Nicolaas, G., Lynn, P.: Random-digit dialling in the UK: viability revisited. Journal of Royal Statistical Society 165(2), 297–316 (2002)CrossRefGoogle Scholar
  12. Schnell, R.: Die Umstellung des LFS (Labour Force Survey) auf RDD-CATI (Random Digit Dialing – Computer Assisted Telephone Interviewing) (The conversion of the LFS to CATI RDD). Économie et statistiques – Working papers du Statec 14 (2006)Google Scholar
  13. VerbraucherAnalyse, Klassik I Märkte, Axel Springer AG, Bauer Media Group, VerbraucherAnalyse, Klassik I Märkte - Strukturanalyse, Universe: German-speaking population above the age of 14 in private households at main place of residence, private mobile phone ownership or private and business mobile phone usage (2010), http://online.mds-mediaplanung.de/vakm/1c9224ca8c08f24ff91eb5e9e9547eda/client#start
  14. Von der Heyde, C.: Das ADM-Telefonstichproben-Modell (Model of the ADM-Sample). In: Gabler, S., Häder, S. (eds.) Telefonstichproben, Methodische Innovationen und Anwendungen in Deutschland, pp. 59–67. Waxmann, Münster (2002)Google Scholar

Copyright information

© Springer-Verlag GmbH Berlin Heidelberg 2011

Authors and Affiliations

  • Christiane Heckel
    • 1
  • Kathrin Wiese
    • 1
  1. 1.GmbHHamburgGermany

Personalised recommendations