• Paula Vicente
  • Elizabeth Reis


The growing mobile phone penetration in developed countries is often accompanied by a downward trend in landline telephone coverage. An increasing number of households give up their landline telephones and rely merely on their mobile phones while others choose not to install a landline phone when moving to a new home. Portugal is no different from this trend.

Mobile phones are invading practically all aspects of modern life and sample surveys are no exception. Either used exclusively or in combination with a landline phone, the mobile phone has potential for survey work.


Mobile Phone Telephone Survey Landline Telephone Survey Company Mobile Phone Number 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. Apodemo: Quem somos (about us) (2010), (accessed July 5, 2010)
  2. Anacom: Serviço telefónico fixo – 1º trimestre 2010 (fixed telephone service - 1st quarter 2010) (2010a), (accessed July 1, 2010)
  3. Anacom: Serviços móveis - 1º trimestre 2010 (mobile service - 1st quarter 2010) (2010b), (accessed July 1, 2010)
  4. Cardoso, G., Gomes, M.C., Espanha, R., Araújo, V.: Portugal móvel - utilização do telemóvel e transformação da vida social, Research Report. Observatório da Comunicação (Mobile Portugal - mobile phone use and transformation of social life, Research Report. Communication Observatory) (2007)Google Scholar
  5. EU Statistics. Eurobarometer 68.2 wave November 2007-January 2008, European Commission, Brussels (2008)Google Scholar
  6. Groves, M., Biemer, P., Lyberg, L., Massey, J., Nicolls, W., Waksberg, J.: Telephone survey methodology. John Wiley and Sons, New York (2001)Google Scholar
  7. ICC/ESOMAR, International code on market and social research (2007), (acessed July 5, 2010)
  8. ICC/ESOMAR. Conduction survey research via mobile phone (2010), (accessed September 29, 2010)
  9. Littlechild, S.: Mobile terminations charges: calling party pays versus receiving party pays. Telecommunications Policy 30, 242–277 (2006)CrossRefGoogle Scholar
  10. OECD (Organisation for Economic Co-operation and Development). Cellular mobile pricing structures and trends (May 19, 2000), (accessed March 5, 2009)
  11. Statistics Portugal, Indicadores sociais de. 1999 Statistics Portugal (2001)Google Scholar
  12. Statistics Portugal, Indicadores sociais de. 2008 Statistics Portugal (2009)Google Scholar
  13. Vicente, P., Reis, E.: Telephone surveys using mobile phones: an analysis of response rates, survey procedures and respondents’ characteristics. Australasian Journal of Market and Social Research 17(2), 49–56 (2009)Google Scholar
  14. Vicente, P., Reis, E.: Telephone surveys in Portugal: the coverage error evaluation. In: Paper Presented at the XVIII Congress of the Portuguese Statistics Society, Termas de S. Pedro do Sul, September 29 - October 2 (2010a)Google Scholar
  15. Vicente, P., Reis, E.: Who is missing from mobile phone surveys? An analysis of European countries. International Journal of Mobile Marketing 4 (2010b)Google Scholar
  16. Vicente, P., Reis, E.: Mobile phone surveys: a Portuguese case. Portuguese Journal of Marketing 26 (2011)Google Scholar
  17. Vicente, P., Reis, E., Santos, M.: Using mobile phones for survey research: a comparison with fixed phones. International Journal of Market Research 51(5), 613–633 (2009), doi:10.2501/S1470785309200852CrossRefGoogle Scholar

Copyright information

© Springer-Verlag GmbH Berlin Heidelberg 2011

Authors and Affiliations

  • Paula Vicente
    • 1
  • Elizabeth Reis
    • 1
  1. 1.Quantitative Methods DepartmentLisbon University Institute (ISCTE-IUL)LisbonPortugal

Personalised recommendations