The Netherlands are a very small country where 16 million people live closely together. This situation is important for understanding the history and use of telephone surveys for research or marketing. In countries like, for example, Finland conducting survey research using only face-to-face interviews is out of the question: many regions are so thinly populated that traveling costs and traveling time for face-to-face interviewers would be enormous. In the Netherlands, on the contrary, face-to-face interviews were affordable as a data collection method for scientific or statistical research until the recent past. During the last two decades, however, the costs of face-to-face interviews have been rising sharply, among other things due to rising transportation costs and to a change in the laws prohibiting hiring interviewers on piece-wages. Paying interviewers by the hour implied that traveling time had to be reimbursed. As a consequence of these increasing expenses for face-to-face data collection telephone interviews became more popular. This increase in CATI surveys was so sharp that by 1996 the CATI share in marketing research had risen to two times the European average. In fact, the Netherlands came immediately after the thinly populated Scandinavian countries in CATI use for market research (Bronner 2000). Data collection by telephone, however, has some drawbacks, as will be explained in this spotlight. Especially sampling frame problems are serious in the Netherlands.
KeywordsMobile Phone Telephone Number Labor Force Survey Random Digit Dial Mobile Phone User
Unable to display preview. Download preview PDF.
- Banning, R., Wetzels, W., Schouten, B.: Dekking van geregistreerde telefoonbezit en web in de EBB 2009. In: Coverage f Listed Numbers and web Access in the Labour Force Survey. Internal CBS-report, Den Haag (2009a)Google Scholar
- Banning, R., Wetzels, W., Schouten, B.: Dekking van geregistreerde telefoonbezit en web in de Gezondheidsenquête 2008. In: Coverage f Listed Numbers and Web Access in the Labour Force Survey. Internal CBS-report, Den Haag (2009b)Google Scholar
- Beukenhorst, D.J.: Vertekening door non-respons in het WBO. In: Non-response Bias in the WBO. CBS en Ministerie van Volkshuisvesting, Ruimtelijke Ordening en Milieubeheer, Den Haag/Voorburg (1999)Google Scholar
- Beukenhorst, D.J., Wetzels, W.: A Comparison of Two Mixed Mode Designs of the Dutch Safety Monitor: mode effects, costs, logistics. In: Paper Presented at the 3rd European Survey Research Association Conference 2009, Warsaw (2009)Google Scholar
- Bronner, A.E.: De praktijk van het marktonderzoek (market research in practice). Van 1975 via 1984 naar 2000. MOA jaarboek (2000)Google Scholar
- Cuppen, M., van der Laan, P., van Nunspeet, W.: Challenges of redesigning household surveys and maintaining output quality. In: Paper Presented at the European Conference on Quality in Official Statistics (Q 2010), Helsinki, Finland, May 4-6 (2010)Google Scholar
- Engbersen, G., Jaap, T., van der Sluis, J.: Unlisted Numbers: the making of a Dutch Underclass. Working paper no 3, University of Leiden. Department of Sociology (1990)Google Scholar
- Jansma, F., Goor, H., van, V.R.: Verschillen staswijken in onderdekking en nonrespons. In: Do neighbourhoods differ in undercoverage and non-response?. MOA-jaarboek (2003)Google Scholar
- van der Laan, P., Nunspeet, W.V.: Modernizing Household Surveys in the Netherlands: Design, Efficiency Gains and Perspectives. Discussion Paper 09044, Statistics Netherlands, The Hague/Heerlen (2009)Google Scholar
- Van den Berg, J.: Telefonische bereikbaarheid respondenten face to face enquêtes, interne notitie. In: Telephone Accessibility Respondents Face to Face Surveys, International Control Notes. Centraal Bureau voor de Statistiek, Voorburg (1987)Google Scholar
- Van Rooy, C., van Steenis, J.C.: Bellen & gebeld worden: fabels en feiten. In: Calling and Being Called: Fables and Facts, MOAjaar-boek (1999)Google Scholar
- Vousten, R.: Random Digit Dialing in Rotterdam. Internal CBS-report (1999) (in Dutch)Google Scholar