Abstract
We discuss a semantic platform that matches a customer’s purchase intent against vendor offers. The customers’ perception on particular products, including evolving needs and preferences, were captured in a request and product ontology, in turn used to annotate vendor offers. During the project, however, we observed an important gap between the intent descriptions of users and the available data in product descriptions. We argue that through the inclusion of peripheral data, vendors are able to innovate according to customer preference, and users receive increasingly relevant results. We present a method that is essentially a customer-driven innovation system using product innovation ontologies.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Böhms, M.: The SWOP Semantic Product Modelling Approach. In: SWOP project deliverable 23. SWOP (2006), http://www.swop-project.eu/swop-solutions/semantic-product-modelling-approach/SWOP_D23_WP2_T2300_TNO_2008-04-15_v12.pdf (accessed on June 14, 2010)
Christensen, C.M., Anthony, S.D., Berstell, G., Nitterhouse, D.: Finding the Right Job For Your Product. MIT Sloan Management Review 3, 38–47 (2007)
Cillo, P.: Market learning capability and innovation. An explorative empirical study in the fashion industry. In: Proceedings of the 3rd International Congress Marketing Trends, Venice (2003)
De Leenheer, P.: On Community-based Ontology Evolution. PhD Thesis, Vrije Universiteit Brussel (2008)
Debruyne, C., Meersman, D., Baert, M., Hansenne, R.: Community Driven Requests for Proposals: Applying Semantics to match a Customer’s Intent to Annotated Vendor Data. In: Proceedings of the 7th International Conference on Web Information Systems and Technologies (to appear)
Dell’Erba, M., Fodor, O., Ricci, F., Werthner, H.H.: A solution for data interoperability. In: Monteiro, J.L., Swatman, P.M.C., Valadares Tavares, L. (eds.) I3E. IFIP Conference Proceedings, vol. 233. Kluwer (2002)
McDonald, S., Lamberton, D., Mandeville, T. (eds.): The Trouble with Technology. Explorations in the Process of Technological Change. Frances Printer Publishers Limited, London (1983)
Gruber, T.R.: Toward principles of the design of ontologies used for knowledge sharing. International Journal of Human and Computer (1995)
Guarino, N.: Formal ontology and information systems. In: Int. Conference On Formal Ontology In Information Systems, FOIS 1998, Trento (1998)
Halpin, T.: Information Modeling and Relational Databases. Morgan Kaufmann, San Francisco (2008)
Hepp, M.: The True Complexity of Product Representation in the Semantic Web. In: Proceedings of the 14th European Conference on Information System (ECIS 2006), Gothenburg, Sweden, pp. 1–12 (2006)
Hepp, M., Leukel, J., Schmitz, V.: A quantitative analysis of product categorization standards: content, coverage, and maintenance of eCL@SS, UNSPSC, EOTD, and the RosettaNet technical dictionary. Knowledge Information Systems (2007)
Hepp, M.: Possible Ontologies: How Reality Constrains the Development of Relevant Ontologies. IEEE Internet Computing 1, 90–96 (2007)
Hepp, M.: GoodRelations: An Ontology for Describing Products and Services Offers on the Web. In: Proceedings of the 16th International Conference on Knowledge Engineering and Knowledge Management, EKAW, pp. 332–347 (2008)
Jarrar, M., Meersman, R.: Ontology engineering – the DOGMA approach. In: Dillon, T.S., Chang, E., Chung, S., Sycara, K. (eds.) Advances in Web Semantics I. LNCS, vol. 4891. Springer, Heidelberg (2008)
Meersman, D., Dillon, T.S.: The Open Innovation Paradigm and the Semantic Web: An Ontology for Distributed Product Innovation. In: Proceedings of OTM Workshops 2010 (2010)
Paukert, M., Niederée, C., Muscogiuri, C., Bouquet, P., Hemmje, M.: Knowledge in the Innovation Process: An Empirical Study for Validating the Innovation Knowledge Life Cycle. In: Proceedings of the 4th European Conference on Knowledge Management, ECKM, pp. 725–737 (2003)
Sure, Y., Staab, S., Studer, R.: Ontology engineering methodology. In: Bernus, P., Blazewicz, J., Schmidt, G.J., Shaw, M.J., Staab, S., Studer, R. (eds.) Handbook on Ontologies, International Handbooks on Information Systems (2009)
Vegetti, M., Henning, G.P., Leone, H.P.: Product ontology: definition of an ontology for the complex product modelling domain. In: Proceedings of the Mercosur Congress on Process Systems Engineering (2005), http://www.enpromer2005.eq.ufrj.br/lng/en/index.php (accessed on: May 26, 2010)
Verheyden, P., De Bo, J., Meersman, R.: Semantically Unlocking Database Content Through Ontology-Based Mediation. In: Bussler, C.J., Tannen, V., Fundulaki, I. (eds.) SWDB 2004. LNCS, vol. 3372, pp. 109–126. Springer, Heidelberg (2005)
Wintraecken, J.: The NIAM Information Analysis Method, Theory and Practice. Kluwer Academic Publishers (1990)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2011 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Meersman, D., Debruyne, C. (2011). Purchase Intent, Online Offers and Product Innovation: Misunderstandings in the Ménage à Trois. In: Abramowicz, W., Maciaszek, L., Węcel, K. (eds) Business Information Systems Workshops. BIS 2011. Lecture Notes in Business Information Processing, vol 97. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-25370-6_13
Download citation
DOI: https://doi.org/10.1007/978-3-642-25370-6_13
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-25369-0
Online ISBN: 978-3-642-25370-6
eBook Packages: Computer ScienceComputer Science (R0)