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International Visual Informatics Conference

IVIC 2011: Visual Informatics: Sustaining Research and Innovations pp 1–12Cite as

Capturing Mini Brand Using a Parametric Shape Grammar

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Part of the Lecture Notes in Computer Science book series (LNIP,volume 7067)

Abstract

Enterprises strive to survive in competitive consumer markets and seek means to meet consumer demands cost effectively. From this aspect, generative design methods such as shape grammars are being investigated and explored with the aim to support enterprises and their designers in creating new products that meet consumers’ demands and aspirations. Shape grammars have been used to visually generate branded consumer products. However, existing shape grammars tend to use simple basic shapes and are not well-suited to the complex shapes that typify many branded consumer products. With the introduction of the parametric shape grammars, the applicability of shape grammars improves for branded consumer product. In this paper, an adapted parametric shape grammar is applied to capture the evolution of Mini brand automobiles. The investigation carried out was focused on the front view designs of the Mini automobiles from different time periods. The information collected from this study will provide the basis to support the implementation of a computerised generative design system.

Keywords

  • Shape grammars
  • generative design system
  • brand identity
  • Mini
  • shape analysis
  • Visual Informatics

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  • DOI: 10.1007/978-3-642-25200-6_1
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Author information

Authors and Affiliations

  1. Institute of Visual Informatics, Universiti Kebangsaan Malaysia, 43600 UKM, Bangi, Selangor, Malaysia

    Mei Choo Ang

  2. Faculty of Information Science and Technology, Universiti Kebangsaan Malaysia, 43600 UKM, Bangi, Selangor, Malaysia

    Mei Choo Ang & Huai Yong Chong

  3. School of Mechanical Engineering, University of Leeds, LS2 9JT, Leeds, UK

    Alison McKay

  4. Design Engineering Section, Product Design and Engineering Center, SIRIM Berhad, Bukit Jalil, 57000, Kuala Lumpur, Malaysia

    Kok Weng Ng

Authors
  1. Mei Choo Ang
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  2. Huai Yong Chong
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  3. Alison McKay
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  4. Kok Weng Ng
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Editor information

Editors and Affiliations

  1. Universiti Kebangsaan Malaysia, Bangi, Malaysia

    Halimah Badioze Zaman

  2. University of Cambridge, UK

    Peter Robinson

  3. Imperial College, London, UK

    Maria Petrou

  4. Newcastle University upon-Tyne, UK

    Patrick Olivier

  5. National Central University, Jhongli City, Taiwan

    Timothy K. Shih

  6. Digital Imaging Research Centre, Kingston University, KT1 2EE, London, Kingston-Upon-Thames, UK

    Sergio Velastin

  7. Centre for Image Analysis, Uppsala University, Uppsala, Sweden

    Ingela Nyström

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© 2011 Springer-Verlag Berlin Heidelberg

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Ang, M.C., Chong, H.Y., McKay, A., Ng, K.W. (2011). Capturing Mini Brand Using a Parametric Shape Grammar. In: , et al. Visual Informatics: Sustaining Research and Innovations. IVIC 2011. Lecture Notes in Computer Science, vol 7067. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-25200-6_1

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  • DOI: https://doi.org/10.1007/978-3-642-25200-6_1

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-25199-3

  • Online ISBN: 978-3-642-25200-6

  • eBook Packages: Computer ScienceComputer Science (R0)