Abstract
with the development of information technology, network marketing is active in the business of enterprises. However some enterprises have failed to grasp the network marketing because of the network marketing misunderstandings. This paper listed five misunderstandings of network marketing and gave the brief description of the causes. At the same time, it also put forward five improvement strategies to help some SMEs (Small and medium-sized enterprises) out of the failure of network marketing.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Li, Q.: Overview of foreign e-commerce development. MESSAGE Haiding (5) (2001)
The 24th Internet Report III: Basic Rescourses Overview [EB/OL], 07–16 (2009), http://tech.qq.com/
Liu, X.: Network marketing introduction, pp. 33–34. Tsinghua University Press (2005)
Kotler, P.: China top brands (1), 32–35 (2001)
Hu, Y.: From the yin haiwei to Sims blog [OL/EN] (June 2008), http://bbs.city.tianya.cn/
Liu, Y.: Several major network marketing misunderstandings of the financialk crisis [OL] (March 2009), http://www.efu.com/
Jiang, X.: Cyber- Marketing. Tsinghua University Press (2003)
Shanghai shopping district [OL/EN] (January 2009), http://bbs.china-china.biz/
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2011 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Feng, L., Wang, A. (2011). Popular Misunderstandings and Improvement Strategies for Network Marketing. In: Jiang, L. (eds) Proceedings of the 2011 International Conference on Informatics, Cybernetics, and Computer Engineering (ICCE2011) November 19-20, 2011, Melbourne, Australia. Advances in Intelligent and Soft Computing, vol 110. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-25185-6_4
Download citation
DOI: https://doi.org/10.1007/978-3-642-25185-6_4
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-25184-9
Online ISBN: 978-3-642-25185-6
eBook Packages: EngineeringEngineering (R0)