Research on the Development of Customer Ontology
This paper is a comprehensive description of Customer Ontology, a collection of terms and definitions relevant to Customer Relationship Management. We state its intended purposes, describe how we went about building it, define all the terms and describe our experiences in converting these into formal definitions. We then describe how we used the Customer Ontology for modeling Enterprise CRM.
KeywordsDescription Logic Customer Relationship Management Potential Customer Ontology Model Customer Information
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