Study on the Difficulties Facing the Tourism Industry during Mianzhu Economic Recovery after the Earthquake

Abstract

Using method of field trips, studying through the recovery of Mianzhu tourism industry after the earthquake, the results show that many difficulties in Mianzhu rebuilding, such as Start from scratch, superior resources of the low grade of development, lack of brand image, poor facilities, lack of relevant personnel. In order to restore or achieve before the earthquake economy, the Recommendations is that building a tourism brand, remodeling tourism image, outstanding cultural highlights, enhancing tourism quality, perfecting the service system.