Subjective Rationality and Cultural Diversity

  • Riccardo Viale


If social theory has to be policy-relevant, it has to use a not too unrealistic “model of man”, even though any model represents a drastic simplification of the real world. In practice, however, even simple beliefs or the most familiar types of behavior that we observe in everyday life can only be explained with difficulty by the two dominant models to which the familiar labels of Homo sociologicus and Homo oeconomicus are attached respectively. Redressing this situation may be one of the most challenging problems facing contemporary theory.


Suicide Rate Rational Choice Theory Ulnar Artery Maintenance Personnel Magical Thinking 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Rosselli FoundationTorinoItaly

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