Evaluating market entry modes

  • Rudolf Grünig
  • Dirk Morschett


When a company has decided to go international for new markets, it also has to decide on an adequate entry mode. It can choose from a wide range of options, which range from export entry modes to investment modes. In this chapter the different available market entry modes are described and practical tools are presented which can help companies to choose between them.


Host Country Foreign Market Entry Mode Local Partner Target Market 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Rudolf Grünig
    • 1
  • Dirk Morschett
    • 2
  1. 1.Chair of ManagementUniversity of FribourgFribourgSwitzerland
  2. 2.Chair for International ManagementUniversity of FribourgFribourgSwitzerland

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