Evaluating new markets
The analysis of potential new markets and the ensuing selection of the attractive ones are tasks which make great demands, both in terms of content and methodology.
KeywordsPotential Market Foreign Agency Political Risk Initial List Food Retailing
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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© Springer-Verlag Berlin Heidelberg 2012