Evaluating new markets

  • Rudolf Grünig
  • Dirk Morschett
Chapter

Abstract

The analysis of potential new markets and the ensuing selection of the attractive ones are tasks which make great demands, both in terms of content and methodology.

Keywords

Potential Market Foreign Agency Political Risk Initial List Food Retailing 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Rudolf Grünig
    • 1
  • Dirk Morschett
    • 2
  1. 1.Chair of ManagementUniversity of FribourgFribourgSwitzerland
  2. 2.Chair for International ManagementUniversity of FribourgFribourgSwitzerland

Personalised recommendations