Strategic planning of a domestic company as the starting point for going international

  • Rudolf Grünig
  • Dirk Morschett
Chapter

Abstract

As Section 2.2 shows, internationalization is often the result of unsatisfactory prospects in the home market. Portfolio analysis and the Ansoff matrix of growth options are two tools used in strategic analysis which can help a domestically based company to investigate the possibilities of entering new markets. We now present each in turn.

Keywords

Strategic Planning Creation Process International Context Free Cash Flow Growth Option 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Rudolf Grünig
    • 1
  • Dirk Morschett
    • 2
  1. 1.Chair of ManagementUniversity of FribourgFribourgSwitzerland
  2. 2.Chair for International ManagementUniversity of FribourgFribourgSwitzerland

Personalised recommendations