Strategic planning of a domestic company as the starting point for going international
As Section 2.2 shows, internationalization is often the result of unsatisfactory prospects in the home market. Portfolio analysis and the Ansoff matrix of growth options are two tools used in strategic analysis which can help a domestically based company to investigate the possibilities of entering new markets. We now present each in turn.
KeywordsStrategic Planning Creation Process International Context Free Cash Flow Growth Option
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