The process of strategic planning in an international company

  • Rudolf Grünig
  • Dirk Morschett


For an international company, strategic planning is a highly complex task. If a company serves a number of different geographical markets and/or produces in more than one country, this makes strategic planning considerably more difficult than in a domestic company. In order to develop strategies for its future, the international company has to resolve issues that the domestic company simply does not have.


International Company Strategic Planning Mission Statement Business Unit Corporate Strategy 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Rudolf Grünig
    • 1
  • Dirk Morschett
    • 2
  1. 1.Chair of ManagementUniversity of FribourgFribourgSwitzerland
  2. 2.Chair for International ManagementUniversity of FribourgFribourgSwitzerland

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