Abstract
The central task of a corporate strategy is to determine the strategic goals of the company, in particular target market positions for its different businesses, for a fixed planning period, such as five years. By setting out the planned development of the company in this way, a framework of reference is created which the company’s leaders can orientate themselves to.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2012 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Grünig, R., Morschett, D. (2012). Defining the strategic objectives. In: Developing International Strategies. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-24725-5_15
Download citation
DOI: https://doi.org/10.1007/978-3-642-24725-5_15
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-24724-8
Online ISBN: 978-3-642-24725-5
eBook Packages: Business and EconomicsBusiness and Management (R0)