Defining the strategic objectives

  • Rudolf Grünig
  • Dirk Morschett


The central task of a corporate strategy is to determine the strategic goals of the company, in particular target market positions for its different businesses, for a fixed planning period, such as five years. By setting out the planned development of the company in this way, a framework of reference is created which the company’s leaders can orientate themselves to.


Cash Flow Business Unit Contribution Margin Strategic Goal Free Cash Flow 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Rudolf Grünig
    • 1
  • Dirk Morschett
    • 2
  1. 1.Chair of ManagementUniversity of FribourgFribourgSwitzerland
  2. 2.Chair for International ManagementUniversity of FribourgFribourgSwitzerland

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