Defining the strategic objectives
The central task of a corporate strategy is to determine the strategic goals of the company, in particular target market positions for its different businesses, for a fixed planning period, such as five years. By setting out the planned development of the company in this way, a framework of reference is created which the company’s leaders can orientate themselves to.
KeywordsCash Flow Business Unit Contribution Margin Strategic Goal Free Cash Flow
Unable to display preview. Download preview PDF.