Defining the strategic businesses

  • Rudolf Grünig
  • Dirk Morschett


Companies are complex multi-layered systems. For this reason, it is difficult to achieve an adequately comprehensive overview of a company: both company staff and outsiders will typically look first of all at sales statistics and/or at the organizational chart. These two approaches offer an overview from different perspectives. The sales statistics link current sales to products, markets and customer groups, while the organigram shows how tasks are distributed between organizational units.


Business Unit Country Market Customer Group Market Offer Strategic Business 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Rudolf Grünig
    • 1
  • Dirk Morschett
    • 2
  1. 1.Chair of ManagementUniversity of FribourgFribourgSwitzerland
  2. 2.Chair for International ManagementUniversity of FribourgFribourgSwitzerland

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