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Determining the level of integration and responsiveness

  • Rudolf Grünig
  • Dirk Morschett
Chapter

Abstract

Companies that are active internationally must avoid to look for good solutions for each foreign engagement separately. Instead, their main competitive advantage results from an integrated review of all their worldwide activities (Holtbrügge/Welge, 2010, p. 132). In this context, the present chapter focuses on a basic decision for the company to make in terms of the levels of global integration and local responsiveness.

Keywords

Host Country Local Responsiveness Global Strategy Managerial Preference Foreign Subsidiary 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Rudolf Grünig
    • 1
  • Dirk Morschett
    • 2
  1. 1.Chair of ManagementUniversity of FribourgFribourgSwitzerland
  2. 2.Chair for International ManagementUniversity of FribourgFribourgSwitzerland

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