• Rudolf Grünig
  • Dirk Morschett


Internationalization or globalization touches every aspect of human society, extending well beyond economic relationships to areas such as social structures, work and leisure patterns, the spread of knowledge, concerns about the natural environment, and the causes and resolutions of armed conflicts. In response to these and many other areas in which the world has grown together in complex ways, we now routinely speak of the Global Village.


Strategic Planning Armed Conflict International Context Entry Mode Corporate Strategy 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Rudolf Grünig
    • 1
  • Dirk Morschett
    • 2
  1. 1.Chair of ManagementUniversity of FribourgFribourgSwitzerland
  2. 2.Chair for International ManagementUniversity of FribourgFribourgSwitzerland

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