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“Eco-MAME”: Ecology Activity Promotion System Based on Human Psychological Characteristics

  • Rie Tanaka
  • Shinichi Doi
  • Taku Konishi
  • Naoki Yoshinaga
  • Satoko Itaya
  • Keiji Yamada
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6984)

Abstract

This study addresses constructing an activity promotion system called “Eco-MAME: Ecological platform for Motivating Activities with Mutual Effect” to let people start to carry out or continue environmentally conscious activities in local communities. We use a major psychological model for explaining the factors of intention for ecological behaviors and focus on people who already have intentions for goals but don’t have intentions for execution, namely, people who cannot carry out activities even though they understand their importance. The Eco-MAME system visualizes one’s own and others’ activities to activate factors of intention. We emphasize showing activities of others to activate factors related to social norms or responsibility. We implemented the proposed system as a web site to conduct a local experiment, and the result showed that the more the user viewed the page the more he/she reduced the usage of the energy, namely, carry out more activities.

Keywords

Activity Promotion Visualization Personalization 

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References

  1. 1.
    Hirose, Y.: Determinants of environment-conscious behavior. Japanese Journal of Social Psychology 10(1), 44–55 (1994)Google Scholar
  2. 2.
    M1-F1 Research Institute: Analysis report Vol.11. Environmental Awareness of Young People: 7 types of classification related to real intention toward ecology (2009), http://m1f1.jp/m1f1/files/report_090909.pdf
  3. 3.
    Mitsubishi Research Institute and ASATSU-DK: ECODAS 2009 (2009), http://www.mri.co.jp/NEWS/press/2009/__icsFiles/afieldfile/2009/11/26/pr090603_mcu00.pdf

Copyright information

© Springer-Verlag Berlin Heidelberg 2011

Authors and Affiliations

  • Rie Tanaka
    • 1
  • Shinichi Doi
    • 1
  • Taku Konishi
    • 1
  • Naoki Yoshinaga
    • 1
  • Satoko Itaya
    • 1
  • Keiji Yamada
    • 1
  1. 1.C&C Innovation Research LaboratoriesNEC CorporationIkoma-ShiJapan

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