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Virtual Fitting Room Augmented Reality Techniques for e-Commerce

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ENTERprise Information Systems (CENTERIS 2011)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 220))

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Abstract

The area of augmented reality in e-commerce has become a reality in some companies and has great potential to spread. This paper focus on providing augmented reality solutions for e-commerce. We show that it is possible to define a strong platform for marketing products and for advertising promotions. Our approach is based on introducing computer vision in a hands-free augmented reality setting. The proposed framework is prepared to operate in two different environments: personal computers and public street marketing places.

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Author information

Authors and Affiliations

  1. Computer Science and Communication Research Centre, School of Technology and Management, Polytechnic Institute of Leiria, Portugal

    Francisco Pereira & Catarina Silva

  2. Redcats Portugal, SA, Portugal

    Francisco Pereira & Mário Alves

Authors
  1. Francisco Pereira
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  2. Catarina Silva
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  3. Mário Alves
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Editor information

Editors and Affiliations

  1. Polytechnic Institute of Cávado e Ave, 4750-810, Vila Frescainha S. Martinho, BCL, Portugal

    Maria Manuela Cruz-Cunha

  2. University of Trás-os-Montes e Alto Douro, 5001-801, Vila Real, Portugal

    João Varajão

  3. Birkbeck, University of London, WC1E 7HX, London, UK

    Philip Powell

  4. School of Technology and Management, Polytechnic Institute of Leiria, 2411-901, Leiria, Portugal

    Ricardo Martinho

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© 2011 Springer-Verlag Berlin Heidelberg

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Pereira, F., Silva, C., Alves, M. (2011). Virtual Fitting Room Augmented Reality Techniques for e-Commerce. In: Cruz-Cunha, M.M., Varajão, J., Powell, P., Martinho, R. (eds) ENTERprise Information Systems. CENTERIS 2011. Communications in Computer and Information Science, vol 220. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-24355-4_7

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  • DOI: https://doi.org/10.1007/978-3-642-24355-4_7

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-24354-7

  • Online ISBN: 978-3-642-24355-4

  • eBook Packages: Computer ScienceComputer Science (R0)

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