Abstract
The content business has witnessed a turning point toward service engineering. Information was a precious resource in the past, however, that is not so true anymore. Content providers need to address the issue of how they position themselves in terms of their standpoint on servicization. Mobile social games are increasingly attracting attention from the viewpoint of revenue-generating engines. The massive revenue-generating capability of mobile social games has accelerated the advances in service engineering. The author focuses on a mobile social game called “Peony Garden” and discusses the implications of servicization in the mobile content.
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Yamakami, T. (2011). Hybrid Service Integration Engineering: Implications from a Game-Story-Combined Mobile Social Game. In: Chang, RS., Kim, Th., Peng, SL. (eds) Security-Enriched Urban Computing and Smart Grid. SUComS 2011. Communications in Computer and Information Science, vol 223. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-23948-9_35
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DOI: https://doi.org/10.1007/978-3-642-23948-9_35
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