Advertisement

Does Panel Type Matter for LCD Monitors? A Study Examining the Effects of S-IPS, S-PVA, and TN Panels in Video Gaming and Movie Viewing

  • Ki Joon Kim
  • S. Shyam Sundar
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6947)

Abstract

As computer-based devices become the primary media via which users view movies and play interactive games, display technologies (e.g., LCD monitors) have focused increasingly on quality of video fidelity, with much debate surrounding the relative efficacy of different panel types of LCD monitors. A 3 (S-IPS panel vs. S-PVA panel vs. TN panel) x 2 (game vs. movie) between-subjects experiment was conducted to examine the effects of LCD panel type in facilitating regular viewing as well as enhanced interactive TV experiences. Data from the experiment showed that LCD panel and stimulus type as well as computer literacy were important factors affecting users’ viewing and interaction experiences. Limitations and implications for theory and ongoing research are discussed.

Keywords

LCD panel response rate contrast ratio viewing angle computer literacy 

References

  1. 1.
    Yoon, S., Won, T.: Electrode Structure for High Transmittance and Aperture Ratio in TFT-LCD. Journal of Materials Processing Technology 191, 302–305 (2007)CrossRefGoogle Scholar
  2. 2.
    Lyu, J., Sohn, J., Kim, H., Lee, S.: Recent Trends on Patterned Vertical Alignment (PVA) and Fringe-field Switching (FFS) Liquid Crystal Displays for Liquid Crystal Television Applications. Journal of Display Technology 3, 404–412 (2007)CrossRefGoogle Scholar
  3. 3.
  4. 4.
    Reeves, B., Detenber, B., Steuer, J.: New Televisions: The Effects of Big Pictures and Big Sound on Viewer Responses to the Screen. In: 43rd Annual Conference of the International Communication Association, Washington, D.C (1993)Google Scholar
  5. 5.
    Lombard, M.: Direct Responses to People on the Screen: Television and Personal Space. Communication Research 22, 288–324 (1995)CrossRefGoogle Scholar
  6. 6.
    Detenber, B., Reeves, B.: A Bio-informational Theory of Emotion: Motion and Image Size Effects on Viewers. Journal of Communication 46, 66–84 (1996)CrossRefGoogle Scholar
  7. 7.
    Lombard, M., Dittion, T.: At the Heart of It All: The Concept of Presence. Journal of Computer Mediated Communication 3 (1997)Google Scholar
  8. 8.
    Tamborini, R., Eastin, M., Lachlan, K., Skalski, P., Fediuk, T., Brady, R.: Hostile Thoughts, Presence and Violent Virtual Video Games. In: 51st Annual Conference of the International Communication Association, Washington, D.C (2001)Google Scholar
  9. 9.
    Farrar, K., Krcmar, M., Nowak, K.: Contextual Features of Violent Video Games, Mental Models, and Aggression. Journal of Communication 56, 387–405 (2006)CrossRefGoogle Scholar

Copyright information

© IFIP International Federation for Information Processing 2011

Authors and Affiliations

  • Ki Joon Kim
    • 1
  • S. Shyam Sundar
    • 1
    • 2
  1. 1.Department of Interaction ScienceSungkyunkwan UniversitySeoulKorea
  2. 2.Media Effects Research Laboratory, College of CommunicationsPennsylvania State University

Personalised recommendations