Abstract
Usability ratings of a university website by 60 students were analysed together with participant’s self-ratings of their cognitive style. The degree of users’ “rational” as well as their “intuitive” style correlated with usability evaluation scores. In particular, self-reported rational ability was connected with evaluations of Controllability, intuitive ability was related to Helpfulness scores of the interface. Thinking style significantly affects usability ratings (explaining over 9% of the ratings’ variation), which has implications for evaluations across user groups.
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Thoma, V., White, E.P. (2011). In Two Minds about Usability? Rationality and Intuition in Usability Evaluations. In: Campos, P., Graham, N., Jorge, J., Nunes, N., Palanque, P., Winckler, M. (eds) Human-Computer Interaction – INTERACT 2011. INTERACT 2011. Lecture Notes in Computer Science, vol 6949. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-23768-3_78
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DOI: https://doi.org/10.1007/978-3-642-23768-3_78
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