Abstract
Personas are results from user studies and viewed as a design and a communication tool in user-centered design processes. There were many studies addressing how to create good personas but what types of personas and how personas could help in ideation processes were less discussed in past works. In this paper, we conducted a comparative study to explore effects of personas on the ideation process and idea qualities in a brainstorming setting. The results indicated that personas could enhance the ideation process and design deliverables on two aspects: personas could help both individual designer and a group of designers focus on the target user group during the ideation process; and the delivered ideas or concepts were viewed more relevant to the user groups and were more comprehensive.
Chapter PDF
Similar content being viewed by others
References
Cooper, A.: The Inmates Are Running the Asylum, pp. 123–124. SAMS/Macmillan, Indianapolis, IA (1999)
Calde, S., Goodwin, K., Reimann, R.S.: Orcas: The First Integrated Information System for Long-term Healthcare Facility Management. In: Dykstra-Erickson, E. (ed.) Proceedings of Conference on Human Factors in Computing Systems, Minneapolis, Minnesota, USA, pp. 2–16. ACM Press, New York (2002)
Guojonsdottir, R., Lindquist, S.: Personas and Scenarios: Design Tool or A Communication Device. In: Proceedings of the 8th International Conference on the Design of Cooperative Systems, pp. 165–176 (2008)
Nielsen, L.: Engaging Personas and Narrative Scenarios. Vol. 17, PhD Series. Samfundslitteratur, Copenhagen, pp. 1–331 (2004)
Shah, J., Vargas-Hernandez, N.: Metrics for Measuring Ideation Effectiveness. Design Studies 24(2), 111–134 (2003)
Barki, H., Pinsonneault, A.: Small Group Brainstorming and Idea Quality: Is Electronic Brainstorming the Most Effective Approach? Small Group Research 32(2), 158–205 (2001)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2011 IFIP International Federation for Information Processing
About this paper
Cite this paper
Chen, X., Liu, Y., Liu, N., Wang, X. (2011). Can Persona Facilitate Ideation? A Comparative Study on Effects of Personas in Brainstorming. In: Campos, P., Graham, N., Jorge, J., Nunes, N., Palanque, P., Winckler, M. (eds) Human-Computer Interaction – INTERACT 2011. INTERACT 2011. Lecture Notes in Computer Science, vol 6949. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-23768-3_65
Download citation
DOI: https://doi.org/10.1007/978-3-642-23768-3_65
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-23767-6
Online ISBN: 978-3-642-23768-3
eBook Packages: Computer ScienceComputer Science (R0)