Calls for Interaction: The More the Better? User Experience of 3D Carousel and Additional Interaction Techniques

  • S. Shyam Sundar
  • Saraswathi Bellur
  • Jeeyun Oh
  • Haiyan Jia
Part of the Lecture Notes in Computer Science book series (LNCS, volume 6949)


We perform a user study to investigate the psychological consequences of adding interaction techniques to the interface. In a between-subjects experiment (N = 143), we explore how (i) variations in sheer number of interaction techniques and (ii) addition of a novel technique, i.e., 3D carousel, influence the volume of users’ actions, their memory, perceptions of interactivity, as well as their attitudes and behaviors toward a website. Power usage is examined as a potential moderator. First-cut findings from self-reports and log data indicate that the 3D carousel feature has a strong impact on user experience, both positive and negative. It also moderates the curvilinear effect of adding traditional interaction techniques to the interface.


Interaction Techniques 3D carousel user experience user engagement 


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Copyright information

© IFIP International Federation for Information Processing 2011

Authors and Affiliations

  • S. Shyam Sundar
    • 1
    • 2
  • Saraswathi Bellur
    • 1
  • Jeeyun Oh
    • 1
  • Haiyan Jia
    • 1
  1. 1.Media Effects Research LaboratoryThe Pennsylvania State UniversityUSA
  2. 2.Department of Interaction ScienceSungkyunkwan UniversitySeoulSouth Korea

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